{"id":79947,"date":"2025-05-18T08:06:00","date_gmt":"2025-05-18T06:06:00","guid":{"rendered":"https:\/\/kulturaktiv.org\/personalisierung-ist-ein-sicherheitsschloss\/"},"modified":"2026-06-08T12:52:20","modified_gmt":"2026-06-08T10:52:20","slug":"personalisierung-ist-ein-sicherheitsschloss","status":"publish","type":"post","link":"https:\/\/kulturaktiv.org\/en\/personalisierung-ist-ein-sicherheitsschloss\/","title":{"rendered":"Personalization is a security lock"},"content":{"rendered":"\n
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Illustation: Nadine W\u00f6lk<\/em><\/figcaption><\/figure>\n\n\n\n

It must have been more than 20 years ago when we were celebrating the fact that personalization was possible in that IT office. The thought of personalized advertising made our eyes sparkle with dollar signs. Imagine everyone and everyone in between and beyond getting exactly what interests them and nothing else. That really speaks to our customers!!!!! You listen to the music you\u2019re into, watch the shows you want everything\u2019s tailored just for you. Awesome, right?!<\/p>\n\n\n\n

Today, it works even better than we ever imagined back then. Everyone has their playlists and their headphones on almost constantly, which makes them unreachable to everyone else, but that didn\u2019t seem to matter.<\/p>\n\n\n\n

We nurture our communication bubbles and have settled into them. We know what\u2019s important and what moves people. Everyone\u2019s talking about it and discussing the hottest topics in the community within the community. That\u2019s what we\u2019re open to.<\/p>\n\n\n\n

Advertising is doing its part, too. It\u2019s just annoying when I\u2019m taking an online class, want to open a page, and just before that I was shopping online at Triumph Lingerie. What\u2019s supposed to appeal to me speaks volumes, and at first I found that embarrassing. I felt that approach was too personal. Yet from a marketing perspective, the company did everything right. But I felt as if I were letting complete strangers peek into my lingerie drawer.<\/p>\n\n\n\n

There are already jokes about people who watch traditional TV and don\u2019t subscribe to streaming services. Are there also jokes about people who no longer look beyond their own horizons and let themselves be introduced to the unknown with a relaxed sense of curiosity?<\/p>\n\n\n\n

No jokes. Just self-help groups for loneliness. If we invent doors that no longer need to be opened, neither men nor women can stop another person with a friendly word. If we develop self-checkout lanes, you can travel around the globe without having to, being able to, or being allowed to learn a single word in another language.<\/p>\n\n\n\n

But if you learn a language, where can you practice it? In public? Asking for directions \u2013 Google Maps, shopping \u2013 self-checkout or online, public transit \u2013 everyone\u2019s wearing headphones. Where are you supposed to meet people? At a silent disco?<\/p>\n\n\n\n

Where can I simply, in everyday life, strike up a conversation with people?<\/p>\n\n\n\n

Rosa Hauch<\/em><\/p>\n\n\n\n

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Alle Begegnungen<\/a><\/p>\n\n\n<\/div>\n<\/div>\n\n\n\n

ANSPRECHBAR<\/em><\/a><\/h4>\n\n\n\n
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Wir sind ANSPRECHBAR \u2013 f\u00fcr ein besseres Miteinander! Wir bringen Menschen ins Gespr\u00e4ch \u2013 unabh\u00e4ngig von Sprache, Kultur, Alter, Geldbeutel oder sozialer Stellung \u2013 bei kreativen Workshops, Ausstellungen und in einem Interview-Magazin mit einf\u00fchlsamen Portr\u00e4ts.<\/em> Seid dabei und lasst uns gemeinsam Br\u00fccken bauen!<\/em><\/p>\n\n\n\n

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Zeitraum<\/strong>
01-12.2025<\/em><\/p>\n\n\n\n

Projektbeteiligte<\/strong>
Yvonn Spauschus<\/a> (Projektleitung)
Yulia Vishnichenko<\/a> \u00b7<\/strong> Moussa Mbarek<\/a> \u00b7<\/strong> Nadine W\u00f6lk<\/a> \u00b7<\/strong> Rosa Brockelt<\/a> \u00b7<\/strong> Bela \u00c1lvarez<\/a> (Workshopleitung)
Rosa Hauch<\/a> \u00b7<\/strong> Birthe M\u00fchlhoff<\/a> (Moderation und Dokumentation)<\/em><\/p>\n\n\n\n

Kooperationspartner:innen<\/strong>
JugendKunstschule Dresden – Standort Passage<\/a>, Omse e.V.<\/a>, Malteser Hilfsdienste e.V., Montagscaf\u00e9 am Staatsschauspiel Dresden<\/a> sowie Umweltzentrum Dresden – ABC Tische<\/a>, Internationale G\u00e4rten Dresden e.V<\/a>, Uniwerk e.V.<\/a> (Pirna), Buntes Mei\u00dfen B\u00fcndnis Zivilcourage e.V.<\/a> und viele mehr<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

Gef\u00f6rdert durch<\/em><\/strong><\/p>\n\n\n\n

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Das Projekt wird gef\u00f6rdert durch die Heidehof Stiftung GmbH<\/a> und das Staatsministerium f\u00fcr Soziales und Gesellschaftlichen Zusammenhalt<\/a>. Diese Ma\u00dfnahme wird mitfinanziert mit Steuermitteln auf Grundlage des vom S\u00e4chsischen Landtag beschlossenen Haushaltes im Rahmen des Landesprogrammes Integrative Ma\u00dfnahmen<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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It must have been more than 20 years ago when we were celebrating the fact that personalization was possible in that IT office. The thought of personalized advertising made our eyes sparkle with dollar signs. Imagine everyone and everyone in between and beyond getting exactly what interests them and nothing else. That really speaks to […]<\/p>\n","protected":false},"author":16,"featured_media":79572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[1087],"tags":[],"class_list":["post-79947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsive-encounters"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/posts\/79947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/comments?post=79947"}],"version-history":[{"count":1,"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/posts\/79947\/revisions"}],"predecessor-version":[{"id":79950,"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/posts\/79947\/revisions\/79950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/media\/79572"}],"wp:attachment":[{"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/media?parent=79947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/categories?post=79947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kulturaktiv.org\/en\/wp-json\/wp\/v2\/tags?post=79947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}