It must have been more than 20 years ago when we were celebrating the fact that personalization was possible in that IT office. The thought of personalized advertising made our eyes sparkle with dollar signs. Imagine everyone and everyone in between and beyond getting exactly what interests them and nothing else. That really speaks to our customers!!!!! You listen to the music you’re into, watch the shows you want everything’s tailored just for you. Awesome, right?!
Today, it works even better than we ever imagined back then. Everyone has their playlists and their headphones on almost constantly, which makes them unreachable to everyone else, but that didn’t seem to matter.
We nurture our communication bubbles and have settled into them. We know what’s important and what moves people. Everyone’s talking about it and discussing the hottest topics in the community within the community. That’s what we’re open to.
Advertising is doing its part, too. It’s just annoying when I’m taking an online class, want to open a page, and just before that I was shopping online at Triumph Lingerie. What’s supposed to appeal to me speaks volumes, and at first I found that embarrassing. I felt that approach was too personal. Yet from a marketing perspective, the company did everything right. But I felt as if I were letting complete strangers peek into my lingerie drawer.
There are already jokes about people who watch traditional TV and don’t subscribe to streaming services. Are there also jokes about people who no longer look beyond their own horizons and let themselves be introduced to the unknown with a relaxed sense of curiosity?
No jokes. Just self-help groups for loneliness. If we invent doors that no longer need to be opened, neither men nor women can stop another person with a friendly word. If we develop self-checkout lanes, you can travel around the globe without having to, being able to, or being allowed to learn a single word in another language.
But if you learn a language, where can you practice it? In public? Asking for directions – Google Maps, shopping – self-checkout or online, public transit – everyone’s wearing headphones. Where are you supposed to meet people? At a silent disco?
Where can I simply, in everyday life, strike up a conversation with people?
Rosa Hauch
ANSPRECHBAR
Wir sind ANSPRECHBAR – für ein besseres Miteinander! Wir bringen Menschen ins Gespräch – unabhängig von Sprache, Kultur, Alter, Geldbeutel oder sozialer Stellung – bei kreativen Workshops, Ausstellungen und in einem Interview-Magazin mit einfühlsamen Porträts. Seid dabei und lasst uns gemeinsam Brücken bauen!
Zeitraum
01-12.2025
Projektbeteiligte
Yvonn Spauschus (Projektleitung)
Yulia Vishnichenko · Moussa Mbarek · Nadine Wölk · Rosa Brockelt · Bela Álvarez (Workshopleitung)
Rosa Hauch · Birthe Mühlhoff (Moderation und Dokumentation)
Kooperationspartner:innen
JugendKunstschule Dresden – Standort Passage, Omse e.V., Malteser Hilfsdienste e.V., Montagscafé am Staatsschauspiel Dresden sowie Umweltzentrum Dresden – ABC Tische, Internationale Gärten Dresden e.V, Uniwerk e.V. (Pirna), Buntes Meißen Bündnis Zivilcourage e.V. und viele mehr
Gefördert durch
Das Projekt wird gefördert durch die Heidehof Stiftung GmbH und das Staatsministerium für Soziales und Gesellschaftlichen Zusammenhalt. Diese Maßnahme wird mitfinanziert mit Steuermitteln auf Grundlage des vom Sächsischen Landtag beschlossenen Haushaltes im Rahmen des Landesprogrammes Integrative Maßnahmen.
